Do you want to know why we eat what we eat? Ask Dr Morgaine Gaye. As a Food Futurologist, she looks at food and eating in relation to everything from society to fashion, marketing to biology and culture to geopolitical perspective. Morgaine lectures at universities, publishes an international food trend report and is a sought-after brand strategy advisor for food companies. She also happens to have her own superfoods brand called Dr Gaye and a vast and wondrous knowledge of all things culinary. With Sugar Free Londoner, she talks about why we need to get off the sugar and start drinking the Dr Gaye Super-Shake.
Sugar Free Londoner: Is sugar addictive? Why should people give up sugar?
Dr Morgaine Gaye: At Dr Gaye we make products that are sugar-free and the reason we do that is because we realise that sugar stimulates people’s appetites. Sugar is addictive, unnecessary and not nutritionally beneficial. The more we can avoid it, the better.
Sugar has the same kind of receptor in the brain as cocaine. You get a quick rush, a fix from it. It peps you up, makes you feel good. Sugar is a great way to propel people forward, even though they are nutritionally depleted and exhausted.
Would you say that many people are essentially malnourished even though they eat plenty of food – just the wrong kind?
Most people are indeed malnourished, as well as tired and stressed. Rather than sleeping, we opt for either caffeine or sugar. When we want a quick snack, out of habit we reach for something sugary like a granola bar.
People are already hardwired to like sugar from a young age. And we are now accustomed to devoting very little of our time to food, especially the preparation part - cooking, making things from scratch.
Eating well is about planning. When we cut corners, which we often do because of time issues or convenience, we end up eating pre-made food with a long shelf life, and sugar really helps the shelf life. With our products, we try to re-mineralise people so they stop being attracted to the junk.
Sugar is also a cheap ingredient.
Yes. Sugar is cheap. Very cheap. It’s a great seller. In the 80s fat became the demon. It was the rise of the fat free diet and a lot of that fat was replaced with sugar. It made for a great advertising campaign. Fat makes you fat. People thought, yes, I understand that. But of course it's not true.
The thing with sugar is that we are being sold it in many different forms all the time. Whether that is visually or whether it’s sold as a good time, or as a relief, or as a treat. It has become one answer to many different issues or questions or desires. It is presented as a solution for lots of things.
Which in reality, it is not.
No. In the long term it definitely is not. We know that if you get a petri dish of cancer and put it in a sugar solution, the rapidity of cancer cells is incredible. They grow very fast. As soon as you have cancer, you need to cut all sugar out of your diet. It really is key.
Is there one ideal diet that works for everyone?
From a health perspective, everybody is unique. What people need to be finding is their own personal journey. We know diets don’t work. There is no one quick fix, no short term solution. It’s about small changes over long periods of time. Some of people’s issues are genetic, some people through having lots of antibiotics as a child have gut biome issues, absorbability issues.
The future of diet, the future of health is very bespoke. It’s not even just for that person generally, it’s for that person that day and that moment. If we are really connected to ourselves and what we should be eating, the ideal diet is not a fixed solution, it’s a movable thing. It is weather dependent, stress dependent, time dependent, actually.
How did the Dr Gaye brand start?
I have been making the Super-Shake since 2000, drinking it myself and giving it to friends and family. My partner lost a lot of weight taking it. So we decided to give it a go – to try and make a batch by hand and put it on the internet. That's how it all started.
What are the benefits of the shake?
With the shake, your body gets everything it needs - healthy fats, proteins, broad spectrum seaweeds, trace minerals. Every single mineral, micronutrient and vitamin is in the Super-Shake. Most people don’t eat the copious amount of greens the body needs. They don’t want to do it, haven’t got time, whatever it is. We can survive on coffee, fast foods and sugary snacks, but we can't thrive on it. Over time, our body will start to pay the price.
What is the feedback you get from customers?
The feedback we’ve had, especially with men, is weight loss. We’ve seen sugar cravings disappear; we’ve seen people come off long term medication, blood pressure medication, skin improving, bowel function improving, increased energy levels and better overall wellbeing. People’s diets are changing by taking it. Because they are getting re-mineralised, they stop reaching for the junk.
If you want to try the Dr Gaye product range, you can get 20 % off your first purchase with the discount code "SUGARFREE". You can click through to the Dr Gaye Shop here. Worldwide shipping!